![]() Caples recorded conversations and contacts with some of the key advertising and communications people of his time, including Rosser Reeves, David Ogilvy, George Gallup and Harry Reasoner. The diaries record his responses to the major events of his lifetime, such as presidential elections, the stock market crash of 1929, American entry into World War II, the Kennedy assassinations, and the moon landing. ![]() They document Caple's participation in and reflections on the business of advertising, and detail his acquaintance with noted business and advertising professionals. They constitute a notable resource for the study of the advertising industry from an insider's perspective during a period of tremendous expansion of advertising as a force in American business and culture. The diaries are arranged chronologically. Subseries 1.1 contains Caples' diaries in original, unedited manuscript form.
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